Adults and ponies - how come? :)

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It came to the attention of 4chan after someone wrote a very angry article blasting the show for being anti-feminist or something, I think. Either that, or Lauren Faust (the creator's) rebuttal to that article. The article was posted, 4channers watched the show to see what the fuss was about and, well, they liked it. To cut a long story short, its popularity was inevitably passed on to the wider internet. XD It's an international phenomenon, now - I don't think it's shown in many countries outside America.