Pullips in J-Doll Fashions (pic heavy)

[Cornflower Blue]

If you consider the fact that a J-Doll doesn't need as much plastic and hair for the big head that Pullip has, and there's no eye mech either, Groove doesn't have to sink as much money into the doll itself. That leaves more money left to spend on an outfit and still make a profit. J-Doll also has to compete with Momoko and other dolls of that type, so the outfits have to offer something comparable.